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Work Experience

Coinbase / Brand Marketing Manager / Sept. 2021 - Present

BloomTech (Y Combinator Incubated EdTech Startup) / Sr. Marketing Manager / Feb. 2019 - July 2020

Ogilvy (Clients: Nestlé, Coca Cola, Kimberly-Clark) / Strategy Director / Apr. 2015 - Jan. 2019

Unilever / Sr. Marketing Specialist / Sept 2010 - May 2013

Consultancies

Yandex / Growth Marketing Consultant / Sept. 2020 - Aug. 2021

Memebox (Y Combinator Incubated Skincare Startup) / Brand Consultant / Sept 2020 - Dec 2020

Doremus (Clients: Intel, Corning Gorilla Glass, McAfee) / Digital Strategy Director / Jan. 2019 - Dec 2019

DigitasLBi (Client: Whirlpool) / Strategic Planning Trainee / Winter 2015

United Nations / Social Media Intern / Summer 2014

Education

Northwestern University / MSc. Integrated Marketing Communications (Major: Digital Marketing) / 2013 - 2015

Lahore School of Economics / BSc. Marketing (Major: Strategic Communications) / 2006 - 2010

Cambridge University / Advanced Levels / 2004 - 2006

Cambridge University / Ordinary Levels / 2001 - 2004

Awards & Recognition

Gold Reggie / Shopper Marketing Campaign “Find the 19th Cork” / 2019

Silver Effie / Media Innovation Existing Channel “Living Wine Labels” / 2019

Bronze Addy / Online/Interactive Branded Content “EMBRAZEN” / 2019

Fulbright Scholarship / 2013 - 2015

Prime Minister’s Youth Scholarship / 2006 - 2010

Skills & Interests

Brand Strategy | Social Media (Paid & Organic) | Community Building

Content Strategy | SEO & Copywriting | Video Editing | Adobe Photoshop | Photography

Project Management | Team Management | Thought Leadership | Public Speaking